In 2018, after raising $7 million and growing our team to 15 people, we decided it was time to add some structure to our “strategy”. While we had tripled our revenue from the previous year and were on track to do it again, the company felt like it was barely holding together. As we scaled, things became exponentially more complex, and we found ourselves highly reactive, constantly putting out fires, struggling to keep our heads above water. There was a noticeable lack of focus and alignment, persistent communication breakdowns, and a general absence of transparency and accountability.